MSc in Marketing (online/blended)

The M.Sc in Marketing will avail of IT Sligo’s expertise in on-line delivery and move towards a blended delivery mode. This means that the programme will now be delivered using a combination of on-line delivery and traditional teaching methods. This can help facilitate a health life work balance.

The Programme Schedule is outlined below. Please note you can still complete the M.Sc in Marketing in one year as a full-time student. Furthermore, the blended delivery mode does not in any way impact on any grant you may receive as a full-time student.

Our aim with this advanced course is to prepare you for a career in marketing at managerial or senior executive level. The programme will develop your capacity to provide marketing insight and leadership in any organisation. It is marked through a combination of continuous assessment, integrated assignments and end-of-semester examinations.

Building on the key skills you acquired during your undergraduate studies, this Masters programme provides advance level study in:

  • Strategic and analytical thinking, decision-making, leadership and communication
  • Digital media marketing, sales practice, marketing ethics
  • Service innovation and leadership, export marketing practice
  • Finance and entrepreneurship
  • Strategic marketing, brand management

Click here to apply for this course


The course lasts one year full-time, however, you may select individual modules to complete at your own pace allowing you to combine postgraduate study with work and family commitments if necessary.


Number of Places: 20

Application Date: 28th of August 2015.

Programme Code Award
Marketing, Tourism and Leisure N/A Taught Masters Degree by Thesis

More Information:

Entry Requirements

You must hold an honours degree (2.2) level 8 or higher or equivalent professional qualification in a business-related area or Higher Diploma in Business level 8. To be a successful candidate on this course, you must have taken at least three marketing subjects at undergraduate level.

What subjects will I study?

Who do I contact?

2019/20 Fulltime Prospectus IT Sligo